Get in touch Better product decisions when the timing matters
I help business and engineering work out what's worth doing before teams commit time and energy.
When the request isn't the full story.
A senior stakeholder’s request forces a reprioritisation of the roadmap before a full assessment has been made.
You've been handed a 60-page requirements document that’s heavy on details, but fails to explain what's the real need to be solved.
Three separate teams are trying to solve exactly the same problem.
Engineering is asked to build an 'AI-first' solution before anyone has established whether it would help.
Meanwhile, the work your team has already committed to still needs to be delivered.
Get business and engineering speaking the same language.
What sounds straightforward to one team can raise all sorts of questions for another.
I work with both sides to understand the concerns, explore what's possible and help them agree on a way forward.
What is being assumed?
What already exists?
What actually needs to happen next?
What this looks like in practice.
What this looks like in practice.
An ally for the difficult conversations.





Listen
I find the problem underneath the request and validate what is being requested.
Challenge
I test what is assumed, duplicated or premature.
Make tangible
I sketch, map and prototype the interaction so people can see what they are agreeing to.
Arrive
I help turn the discussion into a next step people can support and act on.
The best next stepIf any of this resonates...
...a good place to start is with a few live requests, or one initiative that's proving difficult to untangle.
We can look at what's happening, where the friction is, and whether there's a useful role for me.